MOSCOW — Can a nation design its way to a distinct identity? That was the central question at an international symposium here this week, where architects and designers gathered to discuss the future of "visual codes" in an increasingly globalized world.

The "Inventing the Future" symposium, held at the National Center "Russia" and organized under a Kremlin-backed national science initiative, brought together a mix of Russian officials and international experts. The goal: to explore how architecture and design can project national and regional character.

The discussion, titled "The Future of the Visual Code: Global Practices," highlighted a tension faced by many countries: how to honor tradition without becoming trapped by it.

Ekaterina Arsenyeva, a design executive from the well-known Russian firm Art. Lebedev Studio, set the stage by arguing that emotional connection is key. "To create something meaningful, you must first fall in love with a place," she said. "We will examine global practices to understand how they generate a unique cultural code that makes a location distinct."

Russian presenters focused on domestic projects. Kirill Gubernatorov, co-founder of the architecture firm Megabudka, presented his work on a park in the Lipetsk region as a model for developing regional identity. He advocated for a "New Russian Style" to achieve international recognition, emphasizing that success hinges on clear navigation and a willingness to innovate.

Another speaker, Vyacheslav Kuteev, who leads a design group for a state-backed council on national style, spoke of branding a region to inspire residents and attract tourists and skilled workers. He cited a campaign that framed Sakhalin Island as Russia's "lighthouse," both geographically and innovatively.

The event also featured international voices, offering a counterpoint and global context.

Abdulla Alawadhi, an architect from Kuwait, explained how he transforms traditional carpet patterns into modern architectural calligraphy. "I do not repeat old patterns, but reflect a new lifestyle, rethinking heritage and tradition," he said.

Alex Brunori, a brand executive and AI artist from the United Arab Emirates, suggested that nations with vast histories, like Russia, could use artificial intelligence to visualize a cohesive brand identity that still allows individual cities their unique character.

James Law, a Chinese architect, argued that any visual language must be deeply rooted in a nation's culture. This idea was echoed by Guillermo Peñalosa, a Colombian urbanist and founder of the nonprofit 8 80 Cities, who shifted the focus from national identity to human scale.

"The key question is, who are you building for?" Peñalosa challenged the audience. "For people of what age? For pedestrians or cars? It's vital to create a city that is convenient for everyone."

The symposium, which officials said convened experts from over 85 countries, is part of a broader, state-sponsored effort in Russia to shape its cultural and scientific footprint. While the discussions touched on universal themes of design and identity, the event itself was framed by the Kremlin's push to formulate and promote a cohesive national narrative.